Google Ads Case Study

Driving 170+ Conversions for a Dental Practice

How I managed Google Ads campaigns for Simply Smiles at Arrowhead — a dental
practice in Glendale, AZ — generating over 4,200 clicks and 259 conversions
across two targeted campaigns.

The Client

Simply Smiles at Arrowhead

A locally owned dental practice in Glendale, Arizona, led by Dr. Juan Valencia with over 17 years of experience. They offer comprehensive services including dental implants, emergency dentistry, clear aligners, and professional whitening.

Dental Implants Tucson

Nov 10, 2025 – Jan 20, 2026 (72 days)

Clicks

2.18K

Conversions

170

Cost / Conv.

$38.72

Total Cost

$6.58K

Dental Implants Glendale

Nov 10, 2025 – Jan 20, 2026 (72 days)

Clicks

2.06K

Conversions

89

Cost / Conv.

$78.78

Total Cost

$7.01K

My Strategy

Keyword Research & Targeting

Identified high-intent dental implant keywords for Tucson and Glendale markets, focusing on local search terms with strong conversion potential.

Ad Copy Optimization

Crafted compelling ad copy highlighting competitive pricing ($3,800 implant specials), trust signals (17+ years experience), and clear CTAs.

Conversion Tracking & Bidding

Set up proper conversion tracking for calls and form submissions, optimizing bidding strategies to maximize conversions within budget.

Landing Pages That Convert

The ads drove traffic to a well-optimized website with clear service offerings and strong calls to action.