- SEO Case Study · outboundts.com
Outbound Therapy Services
From Zero to
Page #1 Rankings
How a mobile physical therapy startup in Henderson, NV dominated Google local search in under 6 months.
- INDUSTRY: Physical Therapy
- LOCATION: Henderson, NV
- SERVICE: Local SEO
10+
Page #1 Keywords
1.41K
Monthly Impressions
3.6%
Average CTR
6mo
Timeline
About The Project
01
Bringing Physical Therapy to the Top of Google
Outbound Therapy Services is a mobile, in-home physical therapy company based in Henderson, Nevada. They provide expert, licensed therapists who travel directly to patients — serving seniors, post-surgical patients, and anyone facing mobility challenges.
When they came to us, their website had strong branding but minimal visibility in Google search results. Our goal was clear: dominate local SEO for high-intent physical therapy keywords in Henderson and Las Vegas.
The Challenge
- New website with zero domain authority
- Competing against established PT clinics in Henderson
- High-intent local keywords dominated by large directories (Yelp, Healthgrades)
- No existing local citations or Google Business optimization
Client Info
Client
Outbound Therapy Services
Website
outboundts.com
Location
Henderson, NV 89012
Phone
(702) 706-8250
Industry
Mobile Physical Therapy
Google Rating
5.0 ★
Services Provided
Local SEO
On-Page Optimization
Technical SEO
Content Strategy
Link Building
Google Business Profile
Citation Building
Keyword Research
The Problem & Fix
02
Challenge & Solution
A deep look at what we were up against — and exactly how we overcame each obstacle.
- The Challenge
- Brand new domain with zero authority — starting from scratch in a competitive healthcare market
- Henderson PT market dominated by large multi-location clinics and national directories (Yelp, Healthgrades, ZocDoc)
- High-intent keywords with strong local pack competition — 'in-home physical therapy Henderson' had 52+ established listings
- No existing backlink profile, citations, or Google Business optimization
- Website had great design but zero technical SEO foundation — missing schema, slow CWV, weak metadata
- The Solution
- Built a complete local SEO architecture: silo'd service pages, geo- targeted content, and FAQ schema per page
- Executed a 40+ citation building campaign across healthcare directories for consistent NAP signals
- Fully optimized Google Business Profile with photos, services, Q&A, and regular posts
- Implemented LocalBusiness + MedicalBusiness + FAQPage JSON-LD schema across all pages
- Created 1,000+ word keyword-rich service pages targeting every therapy type with dedicated URLs
- Built contextual backlinks via local healthcare blogs, Henderson community sites, and niche PT directories
Month 1–2
Technical SEO + Schema + Content
Month 2–3
Citation Building + GBP Optimization
Month 3–5
Link Acquisition + Content Expansion
Month 5–6
Rank Monitoring + CRO Refinement
Our Approach
03
SEO Strategy & Process
A systematic, data-driven approach to local search dominance across Henderson, NV.
Deep Keyword Research
We identified 30+ high-intent local keywords across Henderson & Las Vegas. Focused on service + location combinations with real commercial intent: 'physical therapy Henderson NV', 'in-home physical therapy Henderson', 'fall prevention Henderson NV'.
Deep Keyword Research
Structured the site with dedicated service pages, location-targeted content, and optimized metadata. Each page targets a specific keyword cluster with proper H1/H2 hierarchy, schema markup, and internal linking.
Deep Keyword Research
Rewrote all page copy to naturally incorporate target keywords while maintaining a professional, patient-focused tone. Created long-form service pages exceeding 1,000 words each with FAQ sections for featured snippets.
Deep Keyword Research
Implemented JSON-LD schema for LocalBusiness, MedicalBusiness, and FAQPage. Optimized Core Web Vitals, mobile responsiveness, page speed, and sitemap/robots.txt.
Deep Keyword Research
Built consistent NAP citations across 40+ directories. Optimized Google Business Profile with photos, services, Q&A, and posts. Secured reviews to build trust signals.
Keyword Rankings
04
Page #1 Rankings Achieved
Multiple high-intent keywords now rank on Google Page #1, including dramatic climbs from positions 89 and 90 to #1 and #2.
Results & Metrics
05
Measurable SEO Impact
Real data from Google Search Console and Google Analytics showing organic growth within 6 months.
51
Total Clicks
Last 28 days via Search Console
1.41K
Total Impressions
Organic search impressions
3.6%
Average CTR
Click-through rate
90
Active Users
Monthly active users (GA4)
3m 57s
Avg. Engagement Time
Per active user session
2.4K
Event Count
User interactions tracked
SERP Evidence
06
Live Google Search Results
Screenshots captured from Google showing outboundts.com ranking on page one for competitive local terms.
Website Showcase
07
Every Section, SEO-Optimized
A full walkthrough of outboundts.com — how every section was built with both user experience and search engine optimization in mind.
Every Section, SEO-Optimized
A full walkthrough of outboundts.com — how every section was built with both user experience and search engine optimization in mind.
- SEO Highlights
H1 optimized for primary keyword | Schema: MedicalBusiness | Above-fold
CTA
Service Area Section
Geo-targeted section emphasizing Henderson coverage with rich local language — 'Recover Faster With Effective Therapy Solutions Across Henderson.' Supports local pack rankings.
- SEO Highlights
Geo-targeted copy | Internal link to contact | Location signals
About Us Section
Builds E-E-A-T with credentials, therapist expertise, and insurance acceptance. Highlights 'expert physical therapists in Henderson, Nevada' and trust signals like insurance logos.
- SEO Highlights
E-E-A-T signals | Insurance logos | Keyword-rich paragraphs
Services Overview
Six dedicated service cards — each linking to a unique service page with 1,000+ words of optimized content. Pain Management, Orthopedic Rehabilitation, Balance Training, and more.
- SEO Highlights
6 dedicated service pages | Siloed keyword targeting | Card CTAs
Services (Continued)
Fall Prevention, Physical Performance Therapy, and In-Home Physical Therapy — each targeting distinct long-tail keyword clusters in Henderson and Las Vegas.
- SEO Highlights
Long-tail keyword clusters | FAQ schema per page | Book CTA
Why Choose Us / Stats Section
Social proof with real numbers: 10K+ treatments delivered, 8+ expert therapists, 99% patient satisfaction. These trust metrics support conversion and reduce bounce rate.
- SEO Highlights
Trust signals | Structured data | Low bounce rate pages
Contact Us CTA
Strong CTA card with appointment booking prompt. 'Exceptional Care, Trusted by Many Clients' — drives conversions and reduces cost per lead.
- SEO Highlights
CTA conversion section | LocalBusiness schema | Click-to-call
Appointment Form
Detailed appointment booking form with subject selection covering all service areas. Drives qualified leads directly from organic search traffic.
- SEO Highlights
Lead gen form | FAQ section below | Contact schema
FAQ Section
Three FAQs addressing the most common patient hesitations — referrals, first visit expectations, and treatment adaptability. Targets question- based voice and featured snippet queries.
- SEO Highlights
FAQPage JSON-LD schema | Featured snippet optimization | Question-based keywords
Footer & Contact Map
NAP-consistent footer with Google Maps embed, email, phone, and social links. Address displayed matches all citation profiles — critical for local SEO trust signals.
- SEO Highlights
NAP consistency | Google Maps embed | LocalBusiness address schema
Key Takeaways
09
What We Learned
Six lessons from this engagement that apply to any local healthcare SEO campaign.
Local SEO Works Fast
We moved keywords from page 8–9 to page #1 within 6 months — proving that with the right strategy, even brand-new local businesses can dominate search quickly.
Content Depth = Rankings
Each service page was built with 1,000+ words of expert, keyword-rich content. Thin pages lose to dedicated, well-structured long-form content in competitive local markets.
Schema = Credibility
Implementing MedicalBusiness + FAQPage JSON-LD schema boosted click-through rates and gave Google clear signals about the site's authority and relevance.
GBP is Non-Negotiable
Google Business Profile optimization drove local pack appearances and direct calls. For local service businesses, GBP is as important as the website itself.
Low Bounce = High Quality
Pages like Pain Management (11.5%) and Contact (11.1%) showed extremely low bounce rates — meaning users found exactly what they were searching for.
E-E-A-T Drives Trust
Showcasing therapist credentials, insurance partnerships, and patient stats (10K+ sessions, 99% satisfaction) built the trust signals Google rewards with higher rankings.
- Case Study Complete
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