Google Ads Case Study

Generating 518 Clicks for a
Roofing Contractor

How I managed a Google Ads Search Campaign for Domi Roofing — a trusted local
roofing contractor in Virginia Beach, VA — driving 15 conversions with targeted
search ads over a 72-day campaign period.

The Client

Domi Roofing

A trusted local roofing contractor in Virginia Beach, Virginia, specializing in residential and commercial roofing services. BBB Accredited with an A rating, they offer roof replacement, repair, emergency services, and insurance claim assistance.

Search Ad — DGS Campaign

Nov 10, 2025 – Jan 20, 2026 (72 days)

Clicks

518

Cost / Conv.

$193

Conversions

15

Total Cost

$2.9K

Campaign Impact

High-value roofing leads generated through targeted Google Search Ads in the
Virginia Beach market.

518

Total Clicks
Qualified traffic

15

Conversions
Roofing leads

$2.9K

Total Spend
Budget managed

~$5.60

Avg. CPC
Per click cost

What Domi Roofing Offers

A comprehensive range of roofing services that I promoted through targeted
search campaigns.

Shingle Roofing

Cost-effective, durable shingle roof installation for residential homes.

Roof Repair

Expert repair services to extend roof life and prevent deterioration.

Emergency Service

24/7 emergency roofing crew for leaks, storm damage & urgent repairs.

Insurance Claims

Expert guidance through the insurance claim process as former adjusters.

My Strategy

Local Keyword Targeting

Focused on high-intent roofing keywords for Virginia Beach market — roof replacement, roof repair, emergency roofing — targeting homeowners actively searching for services.

Compelling Ad Copy

Highlighted trust signals like BBB accreditation, 4.9-star reviews, 0% financing options, and free roof inspections to maximize click-through rates.

Lead Quality Optimization

Optimized for high-value roofing leads through call tracking, form submissions, and quote requests — focusing on quality over quantity for high-ticket services.