- Google Ads Case Study
Driving Real Results for a Mental Health Practice
How I leveraged Google Ads to generate 22.7K+ impressions, 1K+ clicks, and 77 conversions — helping a therapy practice in NYC grow their client base.
22.7K
Impressions
1.06K
Clicks
77
36
36
Calls
The Challenge
Despite being a well-established practice with Harvard-affiliated leadership and media features, the Center for Anxiety was struggling to convert their online presence into consistent patient inquiries through paid advertising.
- High competition for therapy-related keywords in NYC
- Difficulty reaching parents searching for child/teen therapy
- Need to drive both phone calls and form submissions
- Multiple locations requiring geo-targeted campaigns
The Goals
Build a scalable Google Ads engine that generates a steady flow of qualified leads while maintaining a competitive cost per acquisition in one of the most expensive ad markets in the country.
- Increase qualified patient inquiries by 40%+
- Drive phone calls from high-intent searchers
- Achieve under $60 cost per conversion
- Expand visibility for specialized services like EMDR
Last 28 days
Center for Anxiety is a premier evidence-based mental health practice headquartered in NYC. Founded by a Harvard-affiliated psychologist, they serve children, teens, and adults across multiple locations.
Client
Center for Anxiety
Industry
Mental Health / Therapy
Location
New York City (Multi-Location)
Services
IOP, CBT, DBT, EMDR & more
Website
Featured In
WSJ, BBC, NYT, Glamour
Section-by-Section Breakdown
Each section serves a specific purpose in the patient journey
A UI case study on the seamless functionality of smart Dentist Website
Who We Serve
Segmented audience targeting — Children, Teenagers, Young Adults, Adults & Families — each with tailored messaging and imagery.
Our Services
Detailed service pages for IOP, CBT, DBT & more with professional imagery and clear ‘Book a Free Consult’ CTAs throughout.
What We Treat
Comprehensive conditions list covering 20+ specialties from ADHD to PTSD — building authority and capturing long-tail search traffic.
How It Works
Clear 3-step patient onboarding flow — Understanding, Intake Session, Match With Clinician — reducing friction and anxiety.
Meet Our Founder
Harvard-affiliated founder profile with credentials, mission statement, and expert clinician team showcase with filters.
- Campaign Results
Performance That Speaks for Itself
Impressions
Total ad views across campaigns
Clicks
High-intent users engaged
Conversions
Qualified patient leads
Phone Calls
Direct call conversions
$58.76
Cost per Conversion
4.67%
Click-Through Rate
$4,524
Total Ad Spend
- Proof of Work
Live Google Ads Dashboard
Real screenshots from the Google Ads dashboard showing campaign
performance and metrics.
Key Takeaways
Intent-Based Targeting Wins
Focusing on high-intent keywords like 'EMDR therapy NYC' yielded far better conversion rates than broad terms.
Location Matters
Geo-targeted campaigns for specific locations (Glendale) outperformed generic NYC-wide targeting by 2x.
Landing Page Alignment
Matching ad copy to specific service pages instead of the homepage improved Quality Score and lowered CPC.
Call Tracking is Essential
46% of conversions came via phone calls — without call tracking, half the ROI would be invisible.
- My Approach
Strategy & Execution
Step 1
Research & Setup
- Keyword research for therapy-related terms
- Competitor analysis in the NYC market
- Campaign structure with targeted ad groups
- Location targeting for NYC & surrounding areas
Step 2
Optimization
- A/B tested ad copy variations
- Bid strategy adjustments for max conversions
- Negative keyword refinement weekly
- Landing page alignment with ad messaging
Step 3
Scaling
- Expanded to multiple campaigns (GBP, EMDR)
- Budget allocation based on ROAS
- Seasonal adjustments for peak demand
- Continuous performance monitoring