Driving mental health support accessibility through strategic digital advertising for evidence-based therapy services in NYC.
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Center for Anxiety needed to reach parents and individuals seeking evidence-based therapy for anxiety disorders, particularly those looking for specialized treatments like CBT, DBT, and their intensive outpatient programs (IOP) across NYC and surrounding areas.
Drive qualified leads and consultation bookings while maintaining an efficient cost per conversion, targeting specific audiences including parents of children with anxiety and young adults seeking treatment.
The Center for Anxiety is a leading provider in New York and Massachusetts, specializing in treating anxiety and related challenges with over 10,000+ people served through therapy, IOPs, and Echelon intensives. Featured in major publications like Scientific American, The New York Times, and BBC.
A comprehensive approach targeting multiple audience segments with tailored messaging
Outstanding performance metrics demonstrating the power of strategic targeting and optimization
A comprehensive look at the Center for Anxiety website that served as the landing destination for our campaigns
A comprehensive approach targeting multiple audience segments with tailored messaging
By creating specific ad groups for parents of children with anxiety versus young adults seeking treatment, we delivered personalized messaging that resonated with each audience's unique concerns and needs.
Using language that acknowledged the emotional challenges of seeking mental health treatment helped build trust and encouraged users to take action with low-barrier offers like free consultations.
Precise targeting of NYC boroughs and surrounding areas where the center has physical locations ensured ad spend was focused on users who could realistically access the services.
Highlighting the center's featured media appearances, 28,000+ treated clients, and evidence-based approaches helped overcome the natural hesitation people feel when seeking mental health support.
